Pengaruh Promosi Media Sosial dan City Branding Terhadap Keputusan Berkunjung ke Tempat Wisata (Studi pada Followers Instagram @dolanboyolali)

Widyastuti, Atika Santi and , Kussudyarsana, S.E., M.S.i., Ph.D (2019) Pengaruh Promosi Media Sosial dan City Branding Terhadap Keputusan Berkunjung ke Tempat Wisata (Studi pada Followers Instagram @dolanboyolali). Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to analyze the influence of Social Media Promotion and City Branding on Decisions to Visit Attractions (Study on @dolanboyolali Instagram Followers). The sample in this study amounted to 130 respondents @dolanboyolali followers using a questionnaire for data collection. The sampling technique is the nonprobility sampling method. Data analysis techniques using multiple linear regression analysis. The results of this study indicate that the promotion of social media and city branding has an influence on the decision to visit tourist attractions.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Promotion of Social Media, City Branding, Visiting Decisions.
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	ATIKA SANTI WIDYASTUTI
Date Deposited:	25 Jul 2019 04:45
Last Modified:	25 Jul 2019 04:45
URI:	http://eprints.ums.ac.id/id/eprint/74746

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