Sury, Ghisca Karlinda Permata and , Dr. Edy Purwo (2019) Komunikasi Pemasaran dan Minat Beli (Studi Korelasi Komunikasi Pemasaran di Instagram dengan Minat Beli Followers Akun @KulinerdiSolo). Skripsi thesis, Universitas Muhammadiyah Surakarta.
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Abstract
Recently, Instagram as a social media is provedly chosen by many people to have marketing communication.Thus,many business doers turn instagram as a support systemto give them business opportunity.This Instagram can be used as marketing communication media by sharing pictures of products and having many followers to attract consumers in order to look at the products which will be sold and commenting right below Research. Method used is quantitative.Collecting data method used are survey and chose the respondent which are the followers of account kuliner solo.Sampling technique used is probability sampling technique.Data ananalysis method used is correlation analysis product moment.The results show that the account of kuliner solo has attracted the followers to buy culinary which photo is uploaded.Therefore,it is proved that the accoun kuliner solo has been doing correlation marketing communication with buy interest.The correlation is 0,733 and categorized as strong correlation .
| Item Type: | Karya ilmiah (Skripsi) |
|---|---|
| Uncontrolled Keywords: | Marketingi communication, instagram, buyiinterest |
| Subjects: | X General Subject |
| Divisions: | Fakultas Ilmu Komunikasi dan Informatika > Ilmu Komunikasi |
| Depositing User: | GHISCA KARLINDA PERMATA SURY |
| Date Deposited: | 23 Jul 2019 08:09 |
| Last Modified: | 23 Jul 2019 08:09 |
| URI: | http://eprints.ums.ac.id/id/eprint/74578 |
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