Analisis Perilaku Pembelian Produk Ramah Lingkungan

Fitriani, Setia Febiana and , Ihwan Susila, SE., M.Si., Ph.D (2019) Analisis Perilaku Pembelian Produk Ramah Lingkungan. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

The purpose of this paper is to determine the factors that predict green purchase behaviour in Indonesia. A survey was carried out on a sample of 151 consumers. Structural equation modelling was used to assess the predictive power of considered variables towards green purchasing. Results indicate that the variables under study predicted green purchase behaviour in Indonesia the following descending order: Social influence, Recycling participation, Exposure to environmental messages through the media, and Green Perceived Value.In this study, the sample size was limited to only 151 respondents.The paper identifies key predictors of consumers’ green purchase behaviour, enabling practitioners to understand which factors influence consumers in their decision making regarding green purchases. This knowledge will help marketing managers design effective strategies to encourage green purchase behaviour among such consumers. Policy makers and government organizations may use the findings of this study to run awareness campaigns for disseminating information and promoting green purchase behaviour among larger sections of society. Such initiatives may help in minimizing the negative consequences of irresponsible consumption practices on environment and society.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Social influence, Recycling participation, Exposure to environmental messages through the media, Green Perceived Value, and Green purchasing.
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	SETIA FEBIANA FITRIANI
Date Deposited:	22 May 2019 07:10
Last Modified:	22 May 2019 07:10
URI:	http://eprints.ums.ac.id/id/eprint/73720

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