Hubungan Antara Big Five Personality Dan Konformitas Teman Sebaya Dengan Impulse Buying Pada Mahasiswi

Rahma, Aulia Mawadati and , Taufik Kasturi, S.Psi., M.Si., Ph.D (2019) Hubungan Antara Big Five Personality Dan Konformitas Teman Sebaya Dengan Impulse Buying Pada Mahasiswi. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

The purpose of this study was to determine the relationship between big five personality and peer conformity with impulse buying for female students. The hypothesis proposed is: 1) there is a positive relationship between big five personality and impulse buying, 2) there is a positive relationship between peer conformity with impulse buying, and 3) there is a relationship between big five personality and peer conformity with impulse buying. The population in this study were active students in the 6th semester of the psychology faculty of the University of Muhammadiyah Surakarta totaling 178 people with a sample of 100 people. The sampling technique used is incidental sampling technique. The method used is quantitative with measuring instruments in the form of Impulse Buying Scale, Big Five Personality Scale and Peer Friend's Conformity Scale. Data analysis was carried out by multiple regression analysis using the SPSS 15.0 for Windows auxiliary program. Based on data analysis between peer conformity variables with impulse buying, the correlation coefficient (rxy) value was 0.236 and (p) was 0.009 (p ≤ 0.05). This means that there is a significant positive relationship between impulse buying towards peer conformity. Based on data analysis between ekstraversion variables and impulse buying, the correlation coefficient (rxy) value 0.063 dan (p) sebesar 0.266 (p > 0.05). This means that there is relationship positive between ekstraversion towards impulse buying. Based on data analysis between neuroticism variables and impulse buying, the correlation coefficient (rxy) value 0.339 dan (p) sebesar 0.000 (p < 0.05). This means that there is relationship positive between neuroticism towards impulse buying. Between big five personality variables, peer conformity, and impulse buying obtained a significance level of 0.001 (p <0.05), which shows there is a relationship between big five personality, peer conformity and impulse buying for female students. Big five personality variables affect the impulse buying variable of 2.5% and peer conformity variables affect the impulse buying variable by 6.4% and the remaining 91.1% is influenced by other variables. Big five personality and impulse buying variable has a categories medium. While peer conformity variables have a categories low. Keywords: big five personality, peer conformity, impulse buying, student

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	big five personality, peer conformity, impulse buying, student
Subjects:	B Philosophy. Psychology. Religion > BF Psychology
Divisions:	Fakultas Psikologi > Psikologi
Depositing User:	AULIA MAWADATI RAHMA
Date Deposited:	18 May 2019 08:22
Last Modified:	18 May 2019 08:24
URI:	http://eprints.ums.ac.id/id/eprint/73649

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