Analisis Pengaruh Social Media Marketing Terhadap Loyalitas Konsumen Warung Orange Di Surakarta

.Faris, Faris and , Dra. Mabruroh, M.M. (2019) Analisis Pengaruh Social Media Marketing Terhadap Loyalitas Konsumen Warung Orange Di Surakarta. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This research aim to analyses influence of social presence, media richness, self presentation and self disclosure to consumer loyalty of Warung Orange in Surakarta. Population and sample of which is used in this research is consumer at Warung Orange amount of 100 respondents. Hypothesis examination in this research used statistical analysis with program of SPSS covering validity test, reliabilities test, classic assumption test, doubled linear regression, t test, F test, and coefficient of determinacy (R2). Results of research partially indicate that they are influence of social presence, media richness, self presentation and self disclosure to consumer loyalty. The simultaneously show they are of social presence, media richness, self presentation and self disclosure have an effect to consumer loyalty. Result of the examination coefficient of determinacy (R2) indicating they are of social presence, media richness, self presentation and self disclosure can explain variability consumer loyalty.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Social media marketing, social presence, media richness, self presentation, self disclosure and consumer loyalty.
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	FARIS
Date Deposited:	16 May 2019 07:35
Last Modified:	16 May 2019 07:35
URI:	http://eprints.ums.ac.id/id/eprint/73286

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