Pengaruh Orientasi Pasar Terhadap Kepuasan Konsumen (Studi Pada Ketua Prodi Universitas Muhammadiyah Surakarta)

Hidayat, Arifuddin and , Soepatini, S.E., M.Si., Ph.D (2019) Pengaruh Orientasi Pasar Terhadap Kepuasan Konsumen (Studi Pada Ketua Prodi Universitas Muhammadiyah Surakarta). Skripsi thesis, Universitas Muhammadiyah Surakarta.

	PDF (Naskah Publikasi) NASKAH PUBLIKASI 160519.pdf Download (436kB)
	PDF (Halaman Depan) HALAMAN DEPAN 160519.pdf Download (494kB)
	PDF (Bab I) BAB I-1.pdf Download (126kB)
	PDF (Bab II) BAB II (10) 160519.pdf Restricted to Repository staff only Download (207kB) | Request a copy
	PDF (Bab III) BAB III new.pdf Restricted to Repository staff only Download (131kB) | Request a copy
	PDF (Bab IV) BAB IV arip.pdf Restricted to Repository staff only Download (197kB) | Request a copy
	PDF (Bab V) BAB V arip.pdf Restricted to Repository staff only Download (56kB) | Request a copy
	PDF (Daftar Pustaka) daftar pustaka.pdf Download (83kB)
	PDF (Lampiran) Lampiran.pdf Restricted to Repository staff only Download (230kB) | Request a copy
	PDF (Pernyataan Publikasi) PERNYATAAN PUBLIKASI.pdf Restricted to Repository staff only Download (202kB) | Request a copy

Abstract

This study aims to determine Effect of Market Orientation Customer Satisfaction (Study at the University of Muhammadiyah Surakarta Prodi), The research is a survey research using questionnaires as an instrument. The population in this study is the University of Muhammadiyah Surakarta Prodi. The sample used in this study were 30 respondents. Data were collected by questionnaires that have been tested for validity and reliability. Data analysis technique used is multiple linear regression. The results of this study indicate that there are significant negative and intelligence generation to customer satisfaction, evidenced from t value of -0.165 with a significance value of 0.870 (0.870> 0.05), there is a positive and significant impact on customer satisfaction intelligence dissemination, evidenced by t value 3.390 with significance value of 0,0,002 (0.002 <0.05);

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	intelligence generation, intelligence dissemination, responsiveness, customer satisfacti
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	ARIEFUDDIN HIDAYAT
Date Deposited:	16 May 2019 08:09
Last Modified:	16 May 2019 08:09
URI:	http://eprints.ums.ac.id/id/eprint/73168

Actions (login required)

View Item