Hapsari, Oktaviana Intan and , Dra. Chuzaimah, M.M (2018) Analisis Pengaruh Harga, Kualitas Produk Dan Lokasi Terhadap Keputusan Pembelian (Studi Warung Makan Ayam Kremes dan Bebek Goreng Pak Bagyo di Karanganyar). Skripsi thesis, Universitas Muhammadiyah Surakarta.
PDF (Naskah Publikasi)
NASKAH PUBLIKASI Oktaviana.pdf Download (289kB) |
|
PDF (Halaman Depan)
HALAMAN DEPAN.pdf Download (552kB) |
|
PDF (Bab I)
BAB I.pdf Restricted to Repository staff only Download (249kB) | Request a copy |
|
PDF (Bab II)
BAB II.pdf Restricted to Repository staff only Download (693kB) | Request a copy |
|
PDF (Bab III)
BAB III.pdf Restricted to Repository staff only Download (543kB) | Request a copy |
|
PDF (Bab IV)
BAB IV.pdf Restricted to Repository staff only Download (607kB) | Request a copy |
|
PDF (Bab V)
BAB V.pdf Restricted to Repository staff only Download (523kB) | Request a copy |
|
PDF (Daftar Pustaka)
DAFTAR PUSTAKA.pdf Download (670kB) |
|
PDF (Lampiran)
LAMPIRAN.pdf Restricted to Repository staff only Download (799kB) | Request a copy |
|
PDF (Surat Pernyataan)
SURAT PERNYATAAN.pdf Restricted to Repository staff only Download (59kB) | Request a copy |
Abstract
This study aims to determine how much influence the price, product quality and location of purchasing decisions on the Kremes Ayam food stall and Pak Bagyo Fried Duck in Karanganyar. And this study also aims to analyze the most dominant factors in influencing purchasing decisions in Kremes Chicken and Pak Bagyo Fried Duck in Karanganyar. The population used in this study are consumers who have or often come to buy Pak Bagyo crispy chicken and fried duck. The sample in this study were 100 respondents using non probability sampling techniques with an accidental sampling approach. The analytical method used is quantitative analysis of multiple regression analysis. This analysis includes: validity and reliability, classic assumption tests, multiple linear regression analysis, hypothesis testing with t test, and F test, and determinant analysis. Hypothesis testing using the t test indicates that the three independent price variables, product quality, location studied have a positive and significant effect on the dependent variable, namely the purchasing decision. Through the F test it can be seen that the price variable, product quality, and location are feasible to test purchasing decisions.
Item Type: | Karya ilmiah (Skripsi) |
---|---|
Uncontrolled Keywords: | Price, Product Quality, Location and Purchasing Decision |
Subjects: | H Social Sciences > HG Finance |
Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
Depositing User: | OKTAVIANA INTAN HAPSARI |
Date Deposited: | 18 May 2019 09:24 |
Last Modified: | 18 May 2019 09:24 |
URI: | http://eprints.ums.ac.id/id/eprint/73050 |
Actions (login required)
View Item |