Swot Analysis Of Donghae Stf Offshore Salmon Farming Goseong, South Korea

Pertiwi, Puspa and -, Mrs. Soepatini, SE., M.Si., Ph.D (2019) Swot Analysis Of Donghae Stf Offshore Salmon Farming Goseong, South Korea. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

Donghae STF is one of the companies engaged in agribusiness salmon in the depths of east sea Goseong-gun, Gangwon-do, South Korea. The high demand and standardization of overseas against the introduction of Salmon in local and Asia market, it makes Donghae STF to formulate the right strategy. The purpose of this research is to analyze external and internal environments of Donghae STF in order to maintain their competitive advantages, and to set prioritized strategies which can be applied by Donghae STF as a competitive advantage to winning the competition. In order to formulating the competitive advantage strategy, SWOT analysis is used. The result indicates that , Donghae STF should utilize a strategy which is by decreasing a cost, developing new product, quality improvement, market expansion.

Item Type: Karya ilmiah (Skripsi)
Uncontrolled Keywords: Salmon, SWOT Analysis, Competitive Advantage
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: PUSPA PERTIWI
Date Deposited: 13 May 2019 08:04
Last Modified: 13 May 2019 08:08
URI: http://eprints.ums.ac.id/id/eprint/72818

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