Analisis Pengaruh Kualitas Pelayanan, Harga, Dan Citra Merek Terhadap Kepuasan Konsumen Go-Jek

Kurniawan, Hutomo Arif and , Ihwan Susila, SE.,M.Si., Ph.D, (2019) Analisis Pengaruh Kualitas Pelayanan, Harga, Dan Citra Merek Terhadap Kepuasan Konsumen Go-Jek. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

Analysis of this study is about the influence of service quality, price, and brand image on consumer satisfaction. Study conducted on GO-JEK Services. Samples taken in the study were 100 respondents who used GO-JEK services. The analytical method used is multiple linear regression analysis, validity and reliability test. Based on the results of the analysis found, it can be explained that service quality, price, and brand image have a positive and significant influence on customer satisfaction. In the model formed service quality, price, and brand image variables are able to explain consumer satisfaction variables by 21% and the remaining 79% are still influenced by other variables.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Service Quality, Price, Brand Image, Consumer Satisfaction
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	HUTOMO ARIF KURNIAWAN
Date Deposited:	06 Mar 2019 09:09
Last Modified:	06 Mar 2019 09:09
URI:	http://eprints.ums.ac.id/id/eprint/71649

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