Strategi Pemasaran Biro Perjalanan Wisata Religi Di Kota Surakarta

Diksenvandaru, Denrio and , Muhammad Sholahuddin, S.E, M.Si, (2018) Strategi Pemasaran Biro Perjalanan Wisata Religi Di Kota Surakarta. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to analyze religious tourism marketing strategies and analyze the supporting, inhibiting, opportunities, and challenges factors in the travel bureau marketing process in Surakarta. This type of research is descriptive qualitative. In this study using primary data in the form of interviews and documentation. Data processing techniques use descriptive methods. Data analysis in this study uses strategy analysis with a marketing mix approach and SWOT analysis for analysis tools and policy strategies. The results of the marketing mix analysis show product factors, price factors and promotion factors affect the level of sales of religious tourism services. The marketing strategy of the company is to use social media and advertisements that are promoted in strategic places. In establishing relationships with company customers, they give little appreciation to loyal customers.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	marketing strategy, religious tourism, marketing mix, SWOT analysis
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	DENRIO DIKSENVANDARU
Date Deposited:	15 Nov 2018 07:29
Last Modified:	15 Nov 2018 07:29
URI:	http://eprints.ums.ac.id/id/eprint/69192

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