Purwanto, Andri and , Drs. Wiyadi, M.M., Ph.D. (2018) Analisis Pengaruh Kualitas Pelayanan Promosi Harga dan Lokasi terhadap Kepuasan Konsumen Mitra Swalayan Karanganyar. Skripsi thesis, Universitas Muhammadiyah Surakarta.
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Abstract
The purpose of this research is to analyze the influence of service quality, promotion, price and location to customer satisfaction at Mitra Swalayan Karanganyar. The sample in this study use 100 respondents taken by random sampling. Methods data analysis in this study by using multiple linier regression analysis. The result showed that partially the quality of service, promotion, price and location, positive influence on custemer satisfaction.
| Item Type: | Karya ilmiah (Skripsi) |
|---|---|
| Uncontrolled Keywords: | service quality, promotion, price, location, customer satisfaction |
| Subjects: | H Social Sciences > HF Commerce |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | ANDRI PURWANTO |
| Date Deposited: | 10 Nov 2018 09:11 |
| Last Modified: | 10 Nov 2018 09:11 |
| URI: | http://eprints.ums.ac.id/id/eprint/68576 |
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