Putra, Novriansyah Adhitya and , Sidiq Setyawan, M.I.Kom (2018) Adopsi Inovasi Wisata Apung Kampoeng Rawa Oleh Kelompok Tani dan Nelayan di Rawa Pening. Skripsi thesis, Universitas Muhammadiyah Surakarta.
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Abstract
Economic factor is one of the reason that making place of Wisata Apung Kampoeng Rawa in Ambarawa, which involves farmers and fishermen who are members that join the community. The making of Wisata Apung Kampoeng Rawa is a new innovation that aims to improve the economy of farmers and fishermen by managing it as a tourist destination. This research was conducted to find out how the stages of adoption of innovation in the making of Wisata Apung Kampoeng Rawa using the theory of Diffusion Innovation. In this study, researcher will find out how the diffusion process of Kampoeng Rawa focuses on the stages of adoption carried out by farmer groups and fishermen in accepting as an innovation. The research model used is a qualitative descriptive study. The data sources in this study are primary and secondary. Data collection techniques are non-participant observation techniques and in-depth interview, how to determine the sample researcher use Snowball Sampling techniques. The result of this study is that Kampoeng Rawa was successfully adopted as a new innovation by farmers and fishermen from the knowledge stage to the confirmation stage because it was considered to be in accordance with what they needed at that time to improve the their economy. Interpersonal communication plays an important role in the process of introducing innovation to the adoption process of Kampoeng Rawa by means of deliberation, discussion and meetings. The relative advantage and compability of making Kampoeng Rawa makes the farmer and fishermen groups to accept and adopt the innovation.
| Item Type: | Karya ilmiah (Skripsi) |
|---|---|
| Uncontrolled Keywords: | Diffusion of Innovation, Adoption of Innovation, Empowerment, Tourist Attraction |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Fakultas Ilmu Komunikasi dan Informatika > Ilmu Komunikasi |
| Depositing User: | NOVRIANSYAH ADHITYA PUTRA |
| Date Deposited: | 08 Nov 2018 03:11 |
| Last Modified: | 08 Nov 2018 03:11 |
| URI: | http://eprints.ums.ac.id/id/eprint/68333 |
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