Pengaruh Kualitas Pelayanan, Harga dan Kepuasan Pelanggan terhadap Loyalitas Pelanggan Jasa Transportasi (Studi pada Po. Rosalia Indah Solo-Jakarta)

Dewantara, Galih Priyo and , Dra. Chuzaimah, MM (2018) Pengaruh Kualitas Pelayanan, Harga dan Kepuasan Pelanggan terhadap Loyalitas Pelanggan Jasa Transportasi (Studi pada Po. Rosalia Indah Solo-Jakarta). Skripsi thesis, Universitas Muhammadiyah Surakarta.

	PDF (Naskah Publikasi) NASKAH PUBLIKASI.pdf Download (413kB)
	PDF (Halaman Depan) HALAMAN DEPAN.pdf Download (517kB)
	PDF (Bab I) BAB I.pdf Download (216kB)
	PDF (Bab II) BAB II.pdf Restricted to Repository staff only Download (194kB)
	PDF (Bab III) BAB III.pdf Restricted to Repository staff only Download (189kB)
	PDF (bab IV) BAB IV.pdf Restricted to Repository staff only Download (258kB)
	PDF (Bab V) BAB V.pdf Restricted to Repository staff only Download (9kB)
	PDF (Daftar Pustaka) daftar pustaka.pdf Download (99kB)
	PDF (Lampiran) LAMPIRAN.pdf Restricted to Repository staff only Download (548kB)
	PDF (Surat Pernyataan) SURAT PERNYATAAN.pdf Restricted to Repository staff only Download (51kB)

Abstract

This study analyzes the effect of service quality, price, and customer satisfaction, on customer service transportation customer loyalty on Po. Rosalia Indah Solo-Jakarta. The purpose of this study was to determine the effect of service quality, price and customer satisfaction on customer loyalty of transportation transportation service at Po. Rosalia Indah Solo-Jakarta. This study uses passenger samples Po. Rosalia Indah Solo-Jakarta. Is 100 Respondents. The data used in this study is primary data in the form of a questionnaire. The analytical method used in this study is multiple linear regression analysis using service quality, price, and customer satisfaction variables to customer loyalty. The results of this study indicate that the quality has a significant effect on customer loyalty, the price has a significant effect on customer loyalty, customer satisfaction has a significant effect on customer loyalty.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Keywords: service quality, price, customer satisfaction, customer loyalty.
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	GALIH PRIYO DEWANTARA
Date Deposited:	08 Oct 2018 06:16
Last Modified:	08 Oct 2018 06:16
URI:	http://eprints.ums.ac.id/id/eprint/67361

Actions (login required)

View Item