Pengaruh Kepercayaan Dan Kepuasan Terhadap Kinerja Bisnis Umkm

Tamara, Anita and , Dr. Anton Setyawan, S.E., M.Sii (2018) Pengaruh Kepercayaan Dan Kepuasan Terhadap Kinerja Bisnis Umkm. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

The analysis of this research is about the effect of satisfaction and business to business trust on business performance. Study conducted at Retailers in Soloraya. Samples taken in the study were 245 retailers in Soloraya. The analytical method used is multiple linear regression analysis, validity and reliability test. Based on the results of the analysis found, it can be explained that business to business satisfaction and trust have a positive and significant influence on business performance. In the model that is formed business to business satisfaction and trust variables are able to explain business performance variables by 28.9% and the remaining 71.1% are still influenced by other variables.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Satisfaction, Trust, Business Performance
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HN Social history and conditions. Social problems. Social reform
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	ANITA TAMARA
Date Deposited:	16 Aug 2018 08:22
Last Modified:	16 Aug 2018 08:22
URI:	http://eprints.ums.ac.id/id/eprint/66811

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