Analisis Pengaruh Citra Merek, Persepsi Harga, Desain, dan Kualitas Produk Terhadap Keputusan Pembelian Sepatu Futsal “Nike”(Studi Kasus pada Toko Mukhlis Sport Klaten)

Fajri, San Surya and -, Sri Murwanti, S.E., M.M. (2018) Analisis Pengaruh Citra Merek, Persepsi Harga, Desain, dan Kualitas Produk Terhadap Keputusan Pembelian Sepatu Futsal “Nike”(Studi Kasus pada Toko Mukhlis Sport Klaten). Skripsi thesis, Universitas Muhammadiyah Surakarta.

	PDF (Naskah Publikasi) Naskah Publikasi.pdf Download (598kB)
	PDF (Halaman Depan) Halaman Depan.pdf Download (632kB)
	PDF (BAB I) BAB I.pdf Download (182kB)
	PDF (BAB II) BAB II.pdf Restricted to Repository staff only Download (158kB) | Request a copy
	PDF (BAB III) BAB III.pdf Restricted to Repository staff only Download (141kB) | Request a copy
	PDF (BAB IV) BAB IV.pdf Restricted to Repository staff only Download (317kB) | Request a copy
	PDF (BAB V) BAB V.pdf Restricted to Repository staff only Download (97kB) | Request a copy
	PDF (Daftar Pustaka) Daftar Pustaka.pdf Download (106kB)
	PDF (Lampiran) Lampiran.pdf Restricted to Repository staff only Download (1MB) | Request a copy
	PDF (Pernyataan Publikasi Ilmiah) Surat Pernyataan Publikasi Scan.pdf Restricted to Repository staff only Download (121kB) | Request a copy

Abstract

This research is meant to find out the influence of brand image, price, design and product quality to the purchasing decision. This research is quantitative approach. The sample collection has been done by using accidental sampling and 100 customers of Mukhlis Sport Shop have been selected as samples. The data collection method is done by issuing questionnaires and the data analysis method has been done by using multiple linear regressions analysis. In order to find out the customer decision, it can be done by measuring the variables is. brand image, Price design and product quality. The research object of this research is Mukhlis Sport Shop. The results showed that Brand Image not to influence the Purchasing Decision. Meanwhile, Price, Design ang Product quality have a affect to the purchasing decision.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Brand Image, Price, Design, Product Quality and Purchasing Decision.
Subjects:	H Social Sciences > HG Finance
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	SAN SURYA FAJRI
Date Deposited:	11 Aug 2018 02:26
Last Modified:	11 Aug 2018 02:26
URI:	http://eprints.ums.ac.id/id/eprint/65957

Actions (login required)

View Item