Tri Rochani, Rina and -, Dr.Wiwien Dinar Pratisti, M.Si., Psikolog. (2018) Hubungan Kontrol Diri dengan Perilaku Konsumtif Online Shopping di Instagram Pada Remaja. Skripsi thesis, Universitas Muhammadiyah Surakarta.
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Abstract
This study aimed to find out relationship between self-control with consumer behavior of online shopping on instagram in adolescents. Subjects in this study were 10th grade students of senior high school Batik 1 Surakarta with criteria have an instagram account and have done online shopping. Sampling technique used purposive sampling. This study used a quantitative approach. Data collected by self-control scale and consumer behavior of online shopping scale. Data is been analyzed with corelation technique of product moment. The results showed that there is a significant negative relation between self-control and consumer behavior of online shopping with correlation coefficient (rxy) = -0.535 and (sig.) = 0.000 (p <0.01). The negative relation in this study means the higher self-control, then the lower consumer behavior of online shopping on instagram in adolescents, otherwise the lower self-control, then the higher consumer behavior of online shopping on instagram in adolescents. Effective contribution of self-control to consumer behavior of online shopping by 28,6%.
Item Type: | Karya ilmiah (Skripsi) |
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Uncontrolled Keywords: | Keyword : Self Control, Consumptive Behavior, Online Shopping |
Subjects: | B Philosophy. Psychology. Religion > BF Psychology |
Divisions: | Fakultas Psikologi > Psikologi |
Depositing User: | RINA TRI ROCHANI |
Date Deposited: | 10 Aug 2018 07:05 |
Last Modified: | 10 Aug 2018 07:05 |
URI: | http://eprints.ums.ac.id/id/eprint/65876 |
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