Campur Kode dalam Bahasa Iklan pada Surat Kabar Harian Nasional sebagai Daya Tarik Konsumen

Putra Sejati, Hendi Kurniawan and , Prof. Dr. Abdul Ngalim, M.M, M.Hum (2018) Campur Kode dalam Bahasa Iklan pada Surat Kabar Harian Nasional sebagai Daya Tarik Konsumen. Skripsi thesis, Universitas Muhammadiyah Surakarta.

	PDF (Naskah Publikasi) NASKAH PUBLIKASI.pdf Download (395kB)
	PDF (Halaman Depan) HALAMAN DEPAN.pdf Download (250kB)
	PDF (Bab I) BAB I.pdf Download (144kB)
	PDF (Bab II) BAB II.pdf Restricted to Registered users only Download (251kB) | Request a copy
	PDF (Bab III) BAB III.pdf Download (205kB)
	PDF (Bab IV) BAB IV.pdf Restricted to Repository staff only Download (257kB) | Request a copy
	PDF (Bab V) BAB V.pdf Restricted to Repository staff only Download (88kB) | Request a copy
	PDF (Daftar Pustaka) DAFTAR PUSTAKA.pdf Download (216kB)
	PDF (Lampiran) LAMPIRAN.pdf Restricted to Repository staff only Download (246kB) | Request a copy
	PDF (Pernyataan Publikasi) PERNYATAAN PUBLIKASI.pdf Restricted to Repository staff only Download (97kB) | Request a copy

Abstract

This study has two purposes. (1) Knowing the types of interference of the language code of advertisement in the daily Newspaper as the consumer appeal. (2) Describe the cause of Mixed code in the Ad language on the National daily newspaper as a consumer appeal. This type of research is qualitative with qualitative descriptive method. Data in research in the form of words or sentences. The source of research data is taken from the Ad on the national daily newspaper. Data collection techniques that use the method refer and note, because the data source in the form of text. Validity used in this research is source triangulation. Data analysis techniques using abstraction analysis of the act of making a summary of the core, processes, and statements that need to be maintained within it then withdrawal conclusions. The research succeeded in finding (a) 29 data of mixed type of external code, 1 data of internal code mix based on 30 data that was studied. (b) Causes of mixed codes found in 4 social levels, 16 synonymous uses, and 10 data on developments and introductions with new cultures.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	mixing code, Ads, Newspapers
Subjects:	L Education > L Education (General) P Language and Literature > P Philology. Linguistics
Divisions:	Fakultas Keguruan dan Ilmu Pendidikan > Pendidikan Bahasa, Sastra Indonesia dan Daerah
Depositing User:	HENDI KURNIAWAN PUTRA SEJATI
Date Deposited:	30 Jul 2018 07:59
Last Modified:	30 Jul 2018 08:01
URI:	http://eprints.ums.ac.id/id/eprint/64355

Actions (login required)

View Item