Pengaruh Harga,Kualitas Produk,dan Citra Merk Terhadap Keputusan Pembelian Batik Sri Mulyani Di Solo

Arrafat, M Yasir and -, Ma'ruf, SE., MM (2018) Pengaruh Harga,Kualitas Produk,dan Citra Merk Terhadap Keputusan Pembelian Batik Sri Mulyani Di Solo. Skripsi thesis, Universitas Muhamadiyah Surakarta.

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Abstract

ABSTRACT The analysis of this research is about the influence of price, product quality, and brand image on purchasing decision. The study was conducted at Sri Mulyani Batik Store in Solo. Samples taken in the study were 100 respondents who became consumers of Batik Shop Sri Mulyani in Solo. Analytical methods used are multiple linear regression analysis, validity and reliability test. Based on the results of the analysis found it can be explained that the price, product quality, and brand image have a significant effect on purchasing decisions. In the model established price, product quality, and brand image able to explain the purchase decision variable by 30.6 %% and the remaining 69.4 %% still influenced by other variables.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Key words: Price, Product Quality, Brand Image, Purchase Decision
Subjects:	H Social Sciences > HN Social history and conditions. Social problems. Social reform
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	MUHAMMAD YASIR ARAFAT
Date Deposited:	31 Jul 2018 08:53
Last Modified:	31 Jul 2018 08:53
URI:	http://eprints.ums.ac.id/id/eprint/64068

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