Analisis Pengaruh Harga, Suasana Toko, dan Emosi Terhadap Keputusan Pembelian di Assalaam Hypermarket Sukoharjo

Nurgiyati, Ida and , Nur Achmad, SE, M.Si se (2018) Analisis Pengaruh Harga, Suasana Toko, dan Emosi Terhadap Keputusan Pembelian di Assalaam Hypermarket Sukoharjo. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

Analysis of this research about the influence of price, store atmosphere, and emotions to the purchase decision. Study conducted on AssalaamHypermarket Sukoharjo. Samples taken in the study are 61 respondents who spend at Assalaam Hypermarket Sukoharjo. Analytical methods used are multiple linear regression analysis, validity and reliability test and classical assumption test. Based on the results of the analysis found it can be explained that store atmosphere and emotional have a positive and significant influence on purchasing decisions while prices have a negative and significant influence on purchasing decisions. In the model formed price variables, store atmosphere, and emotions ability to explain the purchase decision of 35.4% and the remaining 64.6% is still influenced by other variables.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Price, Store Atmosphere, Emotions, and Purchase Decision
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HC Economic History and Conditions
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	IDA NURGIYATI
Date Deposited:	02 Apr 2018 07:51
Last Modified:	02 Apr 2018 07:51
URI:	http://eprints.ums.ac.id/id/eprint/61003

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