Analisis Pengaruh Kepuasan Pelanggan, Harga Dan Lokasi Terhadap Loyalitas Pelanggan Sport Station Paragon Solo

Bangkit Yusron A, Pradana and , Dr. Muzakar Isa SE, M.Si (2018) Analisis Pengaruh Kepuasan Pelanggan, Harga Dan Lokasi Terhadap Loyalitas Pelanggan Sport Station Paragon Solo. Skripsi thesis, Universitas Muhammadiyah Surakarta.

	PDF (NASKAH PUBLIKASI) NASKAH PUBLIKASI OK.pdf Download (626kB)
	PDF (Halaman Depan) HALAMAN DEPAN-24.pdf Download (1MB)
	PDF (BAB I) BAB I.pdf Download (224kB)
	PDF (BAB II) BAB II.pdf Restricted to Repository staff only Download (251kB)
	PDF (BAB III) BAB III.pdf Restricted to Repository staff only Download (340kB)
	PDF (BAB IV) BAB IV.pdf Restricted to Repository staff only Download (169kB)
	PDF (BAB V) BAB V.pdf Restricted to Repository staff only Download (169kB)
	PDF (DAFTAR PUSTAKA) daftar pustaka.pdf Download (347kB)
	PDF (LAMPIRAN) LAMPIRAN.pdf Restricted to Repository staff only Download (395kB)
	PDF (PERNYATAAN PUBLIKASI) PERNYATAAN PUBLIKASI.pdf Download (298kB)

Abstract

The purpose of this study was to examine the variables that affect customer loyalty. This study uses a quantitative approach. The data used in this study are primary data. Sources of primary data in this study was obtained directly from respondents, namely from the customer population Solo Paragon Sport Station. The sampling technique used in this study was random sampling (sampling technique in which researchers have the freedom to choose anyone as respondents as per the requirements of the population). Based on the methods and techniques of collecting a sample of 100 respondents was obtained in 100 respondents turned out to not be eligible to the data so that the selection of the data reduction is done in order to be eligible to the data. After the reduction of as much as 4 respondents were selected at random, the data already meets the eligibility criteria so that the data is not reduced anymore. The data were collected using a questionnaire, after the data is collected and analyzed using multiple linear regression analysis. The results showed that customer satisfaction, price and location have a significant effect on customer loyalty.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Customer Satisfaction, Price, Location and Customer Loyalty.
Subjects:	H Social Sciences > HC Economic History and Conditions H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	PRADANA BANGKIT YUSRON A
Date Deposited:	24 Mar 2018 07:20
Last Modified:	18 Nov 2019 04:30
URI:	http://eprints.ums.ac.id/id/eprint/60757

Actions (login required)

View Item