Pengaruh Store Image, Product Signatureness , dan Quality Variation Terhadap Re-Purchase Intention Produk Private Brand Melalui Quality Perception(Studi Kasus Pada Konsumen Minimarket Alfamart Wilayah UMS)

Jayanti Agustina, Putri and , Soepatini, S.E., M.Si., Ph.D (2018) Pengaruh Store Image, Product Signatureness , dan Quality Variation Terhadap Re-Purchase Intention Produk Private Brand Melalui Quality Perception(Studi Kasus Pada Konsumen Minimarket Alfamart Wilayah UMS). Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to determine the influence of store image, product signatureness, and quality perception on consumer re-purchase intention of private brand product in Alfamart Univesity Muhammadiyah Surakarta. The data were college using questionnaire or questionnaire instrument.In this study the researchers used the technique of Non-probability Sampling. While the sampling technique using purposive sampling method to 100 consumers who buy and consume private brand product of Alfamart University Muhammadiyah Surakarta based on specific criteria set by researcher. Analysis of the data obtained in the form of quantitative analysis. Quantitative analysis includes validity and realibiity test, classic assumption test,t test, F test,determination cefficient test (R^2), and path analysis. The result of the study indicate that store image, product signatureness, and quality variation have direct positive and significant impact on re-purchase intention of Alfamart private brand product. While store image, product signatureness, and quality variation have indirect positive and significant impact on re-purchase intention Alfamart private brand product with mediated by quality perception.

Item Type: Karya ilmiah (Skripsi)
Uncontrolled Keywords: Store Image, Product Signatureness, Quality Variation, Quality Perception, Re-purchase Intention
Subjects: H Social Sciences > HB Economic Theory
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: PUTRI JAYANTI AGUSTINA
Date Deposited: 14 Mar 2018 03:30
Last Modified: 14 Mar 2018 03:33
URI: http://eprints.ums.ac.id/id/eprint/59805

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