Pengaruh Kualitas Produk, Citra Merek Dan Iklan Terhadap Keputusan Pembelian Handphone Samsung (Studi Kasus Pada Mahasiswa FEB UMS )

Fajrina, Aulia Nur and , Nur Achmad, S.E., M.Si., (2018) Pengaruh Kualitas Produk, Citra Merek Dan Iklan Terhadap Keputusan Pembelian Handphone Samsung (Studi Kasus Pada Mahasiswa FEB UMS ). Skripsi thesis, Universitas Muhammadiyah Surakarta.

	PDF (NASKAH PUBLIKASI) NASKAH PUBLIKASI.pdf Download (879kB)
	PDF (HALAMAN DEPAN) HALAMAN DEPAN.pdf Download (968kB)
	PDF (BAB I) BAB I.pdf Download (145kB)
	PDF (BAB II) BAB II.pdf Restricted to Repository staff only Download (192kB)
	PDF (BAB III) BAB III.pdf Restricted to Repository staff only Download (221kB)
	PDF (BAB IV) BAB IV.pdf Restricted to Repository staff only Download (235kB)
	PDF (BAB V) BAB V.pdf Download (89kB)
	PDF (DAFTAR PUSTAKA) DAFTAR PUSTAKA.pdf Download (140kB)
	PDF (LAMPIRAN) LAMPIRAN.pdf Restricted to Repository staff only Download (183kB)
	PDF (PERNYATAAN PUBLIKASI) PERNYATAAN PUBLIKASI.pdf Restricted to Repository staff only Download (274kB)

Abstract

This study aims to analyze the quality of products, brand image and advertising on Samsung mobile phone purchase decisions. This research method using research type of quantitative approach. The population in this study is all students of Faculty of Economics and Business University of Muhammadiyah Surakarta by using method of Purposive Sampling. The sample used in this research is 100 respondents. Data analysis method used is test of validity and reliability test, classical assumption test, multiple linear regression analysis, hypothesis test with t test, F test, determination test (R2). The result of t test analysis showed that the variable of product quality have positive and significant effect to purchasing decision, brand image have positive and significant effect on purchasing decision, advertising variable have positive and significant influence to individual purchasing decision while F test result can be obtained product quality, advertising together influence on the decision of purcashing Samsung mobile phone.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Product Quality, Brand Image, Advertisement and Purchase Decision
Subjects:	H Social Sciences > HC Economic History and Conditions
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	AULIA NUR FAJRINA
Date Deposited:	06 Feb 2018 03:04
Last Modified:	06 Feb 2018 03:04
URI:	http://eprints.ums.ac.id/id/eprint/59268

Actions (login required)

View Item