Pengaruh Kualitas Layanan Terhadap Loyalitas Pelanggan GO-JEK (Studi Pelanggan Jasa Transportasi Go-Jek Surakarta)

Mandraguna, Wahyu Hamda and , Dr. Anton Agus Setyawan, SE., M.Si. (2018) Pengaruh Kualitas Layanan Terhadap Loyalitas Pelanggan GO-JEK (Studi Pelanggan Jasa Transportasi Go-Jek Surakarta). Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

The purpose of this study is to determine the influence of service quality on customer loyalty of online-based public transport services study on Go-Jek Surakarta customers. The method used in this research is descriptive analysis, validity test, reliability test, normality test, simple linear regression analysis, and hypothesis test (t test and coefficient of determination). In research conducted based on t test results obtained perceived quality variables (perceived quality) partially have a significant effect on customer loyalty. Based on result of R2 test, Adjusted R Square value is 0,434 or 43,4%, brand loyalty is explained by perceived quality variable equal to 0,434 or 43,4%, there remain 56,6% which influence brand loyalty of service user in Surakarta area beside Variable perceived quality.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Perceived Quality, Service Quality, Customer Loyalty
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD61 Risk Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	WAHYU HAMDA MANDRAGUNA
Date Deposited:	01 Feb 2018 07:16
Last Modified:	01 Feb 2018 07:16
URI:	http://eprints.ums.ac.id/id/eprint/58580

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