Analisis Pengaruh Harga Paket, Kualitas Jaringan, dan Promosi Terhadap Keputusan Pembelian Kartu Perdana Internet (Survei Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Surakarta)

Cindy, Aprillia Bunga and , Nur Achmad, SE, M.Si (2018) Analisis Pengaruh Harga Paket, Kualitas Jaringan, dan Promosi Terhadap Keputusan Pembelian Kartu Perdana Internet (Survei Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Surakarta). Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

The purpose of this research is to know the influence of package price, network quality, and promotion toward the decision of purchasing of phone card by survey at college student of FEB UMS. The type of research is quantitative research, with population of all FEB UMS students who numbered 4848 students as population, with sample 105. The sampling is using convenience-purposive sampling technique. Techniques of collecting research data through questionnaires with Likert scale. Data analysis methods is multiple linear regression analysis test. The results show that partially the packet price, network quality, and promotion variables significantly influence the purchasing decisions. In determinant coefficient (R²), the result is 0,290. It means that package price (X1), network quality (X2), and promotion (X3) are able to explain the purchase decision variable (Y) 0,290 or 29%, the rest can be explained by other variables that are not available in the model.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	price, network quality, promotion, and decision of purchasing
Subjects:	H Social Sciences > HC Economic History and Conditions
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	APRILLIA BUNGA CINDY
Date Deposited:	23 Jan 2018 08:45
Last Modified:	23 Jan 2018 08:45
URI:	http://eprints.ums.ac.id/id/eprint/58366

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