Raharjo, Abi and , Dr. Edy Purwo Saputro (2017) Terpaan Iklan Televisi Terhadap Minat Beli pada Perempuan (Studi Kuantitatif Pengaruh Terpaan Iklan Extra Joss Blend pada Televisi terhadap Minat Beli Tim Futsal Perempuan di Kota Surakarta Tahun 2016). Skripsi thesis, Universitas Muhammadiyah Surakarta.
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Abstract
Television is the most powerful persuader machine in the present era. Its ability to influence audiences on a large scale than other mass media. Media advertising by using television gradually increasingly required by companies to introduce products and increase purchasing power. Increase brand awareness, especially in extra joss blend, television advertising is a solution that could affect the community. Advertising creativity is needed to steal the attention of the public as consumers. Intense advertising exposure on television have a powerful to enhance product knowledge. Celebrity endorsements (endorser) on extra advertising Joss blend is one of the elements in advertising that has a magnet on audiences. The role of the endorser is to convey information to the public about the advantages of the product. Endorser is someone who is already well regarded by the public credibility. Belief (trustworthy) Extra Joss endorser in ads blend like Alliando Sharif and Cinta Laura in informing the product will be a great opportunity to be believed by the public. This study examines the influence of endorser in television ads blend Extra Joss against women buying interest. Researchers used quantitative study approach with an explanatory research type of research that describes the influence of the independent variable on the dependent variable. Data collection techniques using saturated sample for correspondents population numbered 75 people. Results from this study is the effect arising from endorser to generate buying interest against women by means of data processing by 22.5% missed significant. This value is still relatively weak but certainly in terms of influencing the respondent or potential consumers to purchase the product.
| Item Type: | Karya ilmiah (Skripsi) |
|---|---|
| Uncontrolled Keywords: | Mass of Communication, Advertising, and Celebrity Endorser |
| Subjects: | H Social Sciences > HN Social history and conditions. Social problems. Social reform |
| Divisions: | Fakultas Ilmu Komunikasi dan Informatika > Ilmu Komunikasi |
| Depositing User: | ABI RAHARJO |
| Date Deposited: | 22 Dec 2017 06:41 |
| Last Modified: | 22 Dec 2017 06:41 |
| URI: | http://eprints.ums.ac.id/id/eprint/57782 |
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