, Muhlisoh and , Soepatini, Ph.D (2017) The Effects Of Price Promotions On Customer Evaluations In Mom Milk Surakarta. Skripsi thesis, Universitas Muhammadiyah Surakarta.
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Abstract
This paper explores the relationship between price promotion, customers satisfaction and repurchase intention in the context of Mom Milk Surakarta. The data were collected using a questionnaire - based survey consisting of 12 questions and is distributed to 100 respondents from the consumers of Mom Milk Surakarta who already purchased their products at least twice. In order to analyze the data obtained from the questionnaires, quantitative methods were employed. The findings suggest that price promotion is positively related to customers satisfaction and repurchase intention. Finally, the researcher suggest that the findings of this research can be used as reference for the future research in related fields, it also can be us ed as reference for company to build an effective and efficient marketing plan strategy considering the importance of price promotion to enhance customers satisfaction and repurchase intention. Keyword: Price Promotion, Customers Satisfaction, Repurchase Intention
| Item Type: | Karya ilmiah (Skripsi) |
|---|---|
| Uncontrolled Keywords: | Promosi Harga, Kepuasan Pelanggan, Niat Membeli Kembali. Price Promotion, Customers Satisfaction, Repurchase Intention. |
| Subjects: | H Social Sciences > HB Economic Theory |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | MUHLISOH |
| Date Deposited: | 08 Dec 2017 03:34 |
| Last Modified: | 08 Dec 2017 03:34 |
| URI: | http://eprints.ums.ac.id/id/eprint/57701 |
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