Pengelolaan Pemasaran Pendidikan Berbasis Teknologi Informasi Di SMP Islam Al Azhar 21 Sukoharjo

Triaji, Harmoko and , Prof. Budi Murtiyasa, M. Kom, and , Dr. Sabar Narimo, M.M., M.Pd (2017) Pengelolaan Pemasaran Pendidikan Berbasis Teknologi Informasi Di SMP Islam Al Azhar 21 Sukoharjo. Thesis thesis, Universitas Muhammadiyah Surakarta.

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Abstract

The general objective of this research is to know the management of education marketing based on information technology at Islamic Junior High School Al-Azhar 21 Sukoharjo.The specific objectives of the study; (1) to know the conception of education marketing based on information technology (2) to know the role of headmaster management in education marketing strategy based on information technology (3) to know the supporting and obstacle factor of education marketing based on information technology. This research is method qualitative naturalistic with approach of phenomenology. Data collection techniques through in-depth interviews, observation, and document analysis. Data analysis techniques with data reduction steps, data presentation, and draw conclusions. Research result; 1) Based on the concept of marketing mix, the marketing which based on information technology- at SMP Al Azhar 21 is described in the content / product advantages, the methods and media of marketing which based on information technology has attracted the public to become school choice, 2) Engagement of teachers and employees in marketing which based Information technology has been maximized by the Principal.3). Supporting factors are physical building, curriculum, human resources, school accreditation, achievement, extracurricular and varied OSIS activities, special advantages, Student Trip abroad, marketing strategy especially technology-based information. The obstacle factors are local government policies and the competition of competitor. Keywords: management, education marketing, information technology

Item Type:	Karya ilmiah (Thesis)
Uncontrolled Keywords:	management, education marketing, information technology
Subjects:	L Education > L Education (General)
Divisions:	Fakultas Pasca Sarjana > Magister Administrasi Pendidikan
Depositing User:	HARMOKO TRIAJI
Date Deposited:	15 Aug 2017 05:59
Last Modified:	15 Aug 2017 05:59
URI:	http://eprints.ums.ac.id/id/eprint/55496

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