A PRAGMATIC ANALYSIS OF ENGLISH SLOGAN OF SOFT DRINK PRODUCTS

Windaryati., Esti (2009) A PRAGMATIC ANALYSIS OF ENGLISH SLOGAN OF SOFT DRINK PRODUCTS. Skripsi thesis, Universitas Muhammadiyah Surakarta.

Preview	PDF A320050329.pdf Download (116kB)
	PDF A320050329.pdf Restricted to Repository staff only Download (292kB)

Abstract

This research is aimed to describe (1) the linguistics forms of English slogans, (2) the intention of English slogans of soft drink products.This research is qualitative research. The object this research is the English slogans in the forms of phrases and sentences. The writer takes the data from the soft drinks’ advertisement (brochure). In collecting the data, the writer uses documentation method by selecting the slogans which can be found in brochure. In finding out the linguistics forms of the slogans, the writer uses structural grammar. In describing the intentions of the slogans, the writer uses pragmatic analysis especially speech act theory. After analyzing the data, the writer finds (1) the forms of slogans consisting of noun phrase, gerund phrase, imperative sentence, declarative sentence, and interrogative sentence. (2) The intentions of the slogans are asserting, persuading, informing, and offering. (3) The most dominant of slogans are formed in noun phrase and simple declarative sentence which consist of assertion

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Pragmatics, Slogan, and Soft Drink.
Subjects:	P Language and Literature > P Philology. Linguistics
Divisions:	Fakultas Keguruan dan Ilmu Pendidikan > Pendidikan Bahasa Inggris
Depositing User:	Ari Fatmawati
Date Deposited:	23 Dec 2009 08:28
Last Modified:	15 Nov 2010 20:40
URI:	http://eprints.ums.ac.id/id/eprint/5454

Actions (login required)

View Item