Nugroho, Wahyu Budi and , Budi Santoso, M.Si (2017) Kampanye Politik dan Pemilihan Kepala Daerah ( Studi Kasus Strategi Kampanye Politik Calon Bupati dan Wakil Bupati Drs. Seno Samodro – M. Said Hidayat SH. dalam Pemilihan Kepala Daerah Kabupaten Boyolali Tahun 2015). Skripsi thesis, Universitas Muhammadiyah Surakarta.
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Abstract
Strategy is the design of ideas in achieving a hope within a certain time. Political campaign is a process of political communication conducted by candidates of political andidates in getting support and a good imagery from the community. In this research journal, appointed the team strategy of winning political campaign using political advertising strategy in mass media as a propaganda tool in forming public opinion in society to get support in reaching the victory of election in political campaign of regional head or Regent. This research method using case study with data collection technique of semi-structured interview and observation by using data triangulation and theory triangulation validity. Subjects in this research are team winning campaign Drs. Seno Samodro and M. Said Hidayat (SENO-SAID). The results of this study indicate that the political campaign strategy used by SENO-SAID winning team using political advertising strategy in mass media as propaganda tool in forming public opinion of Boyolali's people can be said very effective. Because this strategy of candidates for regional head candidate Boyolali Regent Drs. Seno Samodro and M. Said Hidayat (SENO-SAID) can gain support and led to the victory in the 2015 elections. Keywords : Political Advertising, Political Campaign, Propaganda, Public Opinion, Strategy
| Item Type: | Karya ilmiah (Skripsi) |
|---|---|
| Uncontrolled Keywords: | Political Advertising Political Campaign Propaganda Public Opinion Strategy |
| Subjects: | J Political Science > JA Political science (General) |
| Divisions: | Fakultas Ilmu Komunikasi dan Informatika > Ilmu Komunikasi |
| Depositing User: | WAHYU BUDI NUGROHO |
| Date Deposited: | 03 Aug 2017 06:49 |
| Last Modified: | 20 Nov 2019 01:31 |
| URI: | http://eprints.ums.ac.id/id/eprint/54193 |
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