Peranan Marketing Mix Pada Hotel Syariah Solo

Alfista, Riza and , Ahmad Mardalis, SE.,MBA (2017) Peranan Marketing Mix Pada Hotel Syariah Solo. Skripsi thesis, Universitas Muhamadiyah Surakarta.

	PDF (Naskah Publikasi) naskah publikasi revisi ke dua.pdf Download (425kB)
	PDF (Halaman Depan) halaman depan revisi meneh nganti dol.pdf Download (493kB)
	PDF (Bab I) bab 1.pdf Download (34kB)
	PDF (bab II) bab 2.pdf Restricted to Repository staff only Download (123kB) | Request a copy
	PDF (Bab III) bab 3.pdf Restricted to Repository staff only Download (168kB) | Request a copy
	PDF (bab IV) bab 4.pdf Restricted to Repository staff only Download (173kB) | Request a copy
	PDF (Bab V) bab 5.pdf Restricted to Repository staff only Download (11kB) | Request a copy
	PDF (Daftar Pustaka) daftar pustaka selesai.pdf Download (12kB)
	PDF (Pernyataan Publikasi Ilmiah) surat pernyataan publikasi.pdf Restricted to Repository staff only Download (66kB) | Request a copy
	PDF (Lampiran) lampiran revisi.pdf Restricted to Repository staff only Download (530kB) | Request a copy

Abstract

This study aims to know the role of marketing mix on purchase decisions at Hotel Syariah Solo. This study was a descriptive study. Thepopulation in this study are all sleepovers Hotel Syariah Solo. The sample in this study is 99 lodger Hotel Syariah Solo. Sampling by incidental sampling.The data used is primary and secondary data. The data collection technique using questionnaires on test t, the product contributes to the purchase decision, price does not play a role on purchasing decisions, place contributes to the purchase decision,promotion contributes to the purchase decision, process price does not play arole on purchasing decisions, people contributes to the purchase decision, physical evidence contributes to the purchase decision. Keywords: Product, Price, Place, Promotion, Process, People, Physical Evidence & Purchase Decision.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	product, price, place, promotion, process, people, physical evidence & purchase decision
Subjects:	H Social Sciences > HB Economic Theory H Social Sciences > HG Finance
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	riza alfista
Date Deposited:	30 May 2017 07:05
Last Modified:	20 Apr 2018 07:41
URI:	http://eprints.ums.ac.id/id/eprint/52682

Actions (login required)

View Item