Pengaruh Ekuitas Merek Terhadap Kepuasan Pelanggan Smartphone Merek Samsung Di Surakarta (Studi Empiris Mahasiswa FEB UMS)

Astuti Kurniawati, Sri and , Drs. Wiyadi, MM, Ph.D (2017) Pengaruh Ekuitas Merek Terhadap Kepuasan Pelanggan Smartphone Merek Samsung Di Surakarta (Studi Empiris Mahasiswa FEB UMS). Skripsi thesis, Universitas Muhammadiyah Surakarta.

	PDF (NASKAH PUBLIKASI) NASKAH PUBLIKASI-16.pdf Download (682kB)
	PDF (HALAMAN DEPAN) HALAMAN DEPAN.pdf Download (726kB)
	PDF (BAB I) BAB I.pdf Download (191kB)
	PDF (BAB II) BAB II.pdf Restricted to Repository staff only Download (222kB)
	PDF (BAB III) BAB III.pdf Restricted to Repository staff only Download (268kB)
	PDF (BAB IV) BAB IV.pdf Restricted to Repository staff only Download (277kB)
	PDF (BAB V) BAB V.pdf Restricted to Repository staff only Download (89kB)
	PDF (DAFTAR PUSTAKA) DAFTAR PUSTAKA.pdf Download (12kB)
	PDF (LAMPIRAN) LAMPIRAN.pdf Restricted to Repository staff only Download (890kB)
	PDF (PERNYATAAN PUBLIKASI) SURAT PERNYATAAN NASKAH PUBLIKASI.pdf Restricted to Repository staff only Download (168kB)

Abstract

This study aims to determine the effect of variable Brand Loyalty, Perceived Quality, Brand Awareness and Brand Association on Brand Samsung Smartphone Customer Satisfaction in Surakarta on FEB students UMS. This study uses the survey design, the research took samples from a population and using questionnaires. Samples taken in this study were respondents who use a smartphone Samsung brands. Number of questionnaires in this research were 100 respondents FEB UMS Students were taken by purposive sampling. The analytical tool used in the research is to test the instrument, classic assumption test, data analysis (Multiple Linear Regression Analysis, t-test, F-tes and coefficient of determination (R²). Hypothesis tests showed the effect of variable Brand Loyalty, Perceived Quality, Brand Awareness and Brand Association have a positive and significant impact with t respectively 2,183, 2,590, 5,550 and 2,430. In the F test shows that jointly variables Brand Loyalty, Perceived Quality, Brand Awareness and Association Brand positive and significant impact on satisfaction customers with a probability value of 0,000 (0,000 < 0,05). And the coefficient of determination (R2) of 55,8%.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Brand Loyalty, Perceived Quality, Brand Awareness, Brand Association, Customer Satisfaction.
Subjects:	H Social Sciences > HC Economic History and Conditions
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	SRI ASTUTI KURNIAWATI
Date Deposited:	19 Apr 2017 08:50
Last Modified:	19 Apr 2017 08:50
URI:	http://eprints.ums.ac.id/id/eprint/51989

Actions (login required)

View Item