Anggriawan, Ferry and , Basworo Dibyo, S.E, M.Si (2017) Pengaruh Pelayanan, Harga, Dan Lokasi Terhadap Loyalitas Pelanggan Studi Kasus B-Prend Cafe (Survey Pada B-Prend Cafe di Kabupaten Rembang). Skripsi thesis, Universitas Muhammadiyah Surakarta.
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Abstract
This study is intended to analyze the influence of service, price, location, and also to analyze whether the service, price and location provide any significant effect on customer loyalty at B-prend Café. The Data was collected by throwing questions to the respondents with questionnaire guide. Random sampling technique was the sampling technique. The sample in this study was a questionnaire of service, price, location from 100 respondents as customers in Bprend Café. The results of analyzed data in this study were : 1) The Service Variable had significant and positive impact on customer loyalty. 2) The Price Variable had significant and negative effect on customer loyalty. 3) The Location Variable had significant and positive impact on customer loyalty. 4) The Service, Price, and Location Variable had significant effect on customer loyalty. 5) The coefficient determinant which contribute 58,9% between variables of service, price and location on customer loyalty are described by performance, price, and location variables of Customer Loyalty and the remaining 41.1% is described by other variables outside the model.
| Item Type: | Karya ilmiah (Skripsi) |
|---|---|
| Uncontrolled Keywords: | Service, Price, Location, Customer Loyalty. |
| Subjects: | H Social Sciences > HC Economic History and Conditions |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | FERRY ANGGRIAWAN |
| Date Deposited: | 18 May 2017 04:17 |
| Last Modified: | 18 Nov 2019 06:50 |
| URI: | http://eprints.ums.ac.id/id/eprint/51070 |
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