A PRAGMATIC STUDY ON TAG LINES USED IN EDUCATION INSTITUTION ADVERTISEMENT

Resminingsih, Damayanti Dwi (2009) A PRAGMATIC STUDY ON TAG LINES USED IN EDUCATION INSTITUTION ADVERTISEMENT. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This research paper is aimed to figure out the linguistics forms of taglines used in education institution advertisement and their intentions. The data of this research are in the form of words, phrases, clause, or sentences taken from taglines used in education institution advertisement. This research is a descriptive-qualitative study, which uses technique of seeking, collecting, classifying, and analyzing, then drawing conclusion. In analyzing the forms of taglines, the researcher referring to linguistics forms. To describe the intentions of the taglines, the researcher employs the speech act theory especially locution and illocution. The result of the study shows that first; the linguistic forms of taglines used in education institution advertisement are word, phrases, and sentences. Word is (4%), Noun Phrases, (60%), Verb Phrases, (8%), Gerund Phrase, (12%), Adjective Phrase, (4%), Imperative Sentences, (4%), and Declarative sentences are (12%). There are no taglines in the form of clause. Among those forms, noun phrase are dominating them. Second, all the data of tagline used in education institution advertisement that are analyzed in this paper have three intentions, they are: persuading (56%), asserting (28%), and convincing (16%). Mostly, the content of tagline is persuasion.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	pragmatics, taglines used in education institution advertisement
Subjects:	P Language and Literature > P Philology. Linguistics
Divisions:	Fakultas Keguruan dan Ilmu Pendidikan > Pendidikan Bahasa Inggris
Depositing User:	Ari Fatmawati
Date Deposited:	21 Dec 2009 07:44
Last Modified:	24 Oct 2011 10:22
URI:	http://eprints.ums.ac.id/id/eprint/4977

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