Analisis Pengaruh Harga, Kualitas Produk Dan Kualitas Layanan Terhadap Kepuasan Pelanggan Pada Rumah Makan Padang Singgalang Indah Surakarta

Winardi, Eka Yulian Rahmat and , Dr. Edi Purwo Saputro, SE., M.Si (2016) Analisis Pengaruh Harga, Kualitas Produk Dan Kualitas Layanan Terhadap Kepuasan Pelanggan Pada Rumah Makan Padang Singgalang Indah Surakarta. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

Customer satisfaction can be influenced by many factors, including price, product quality and service quality. The object of this study was home eating desert Singgalang Indah Surakarta. The purpose of this study was to determine the effect of price, product quality and service quality to customer satisfaction at home eating desert Singgalang Indah Surakarta. The study population in this study is a community Surakarta who've been in the restaurant field Singgalang Indah.Sampel in this study was 75 respondents. The method of collecting data using questionnaires. Data were analyzed using multiple linear regression. Variable pricing and service quality effect on customer satisfaction, while the variable quality of the product has no effect on customer satisfaction. The independent variables consisting of price, product quality and service quality together (simultaneously) significantly affects customer satisfaction variables. 22.7% variable customer satisfaction can be explained by the variable price, product quality and service quality. ix Thus we recommend businesses should pay attention to the price and quality of service in order to dominate the market.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Price, Product Quality, Service Quality, Customer Satisfaction
Subjects:	H Social Sciences > HF Commerce
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	EKA YULIAN RAHMAT WINARDI
Date Deposited:	30 Jan 2017 03:06
Last Modified:	30 Jan 2017 03:06
URI:	http://eprints.ums.ac.id/id/eprint/48669

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