Pengaruh Kualitas Pelayanan, Harga dan Citra Merek Terhadap Loyalitas Pelanggan Dengan Kepuasan Pelanggan Sebagai Variabel Pemediasi

Setyowati, Erni and , Drs. Wiyadi, M.M., Ph. D, and , Drs. M. Farid Wajdi, M.M., Pd. D, (2016) Pengaruh Kualitas Pelayanan, Harga dan Citra Merek Terhadap Loyalitas Pelanggan Dengan Kepuasan Pelanggan Sebagai Variabel Pemediasi. Thesis thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This research aims to identify and analyze: 1) the quality of service to customers satisfaction. 2) price to customers satisfaction. 3) brand image on customers satisfaction. 4) quality of service to customers loyalty. 5) price to customers loyalty. 6) brand image to customers loyalty. 7) customers satisfaction to customers loyalty. The data of this research is the premier data which was obtained from the answers of 100 respondents with accidental sampling method. This research is using path analysis. The test result concluded that all variables instrument are valid and reliable as a data collecting tool. In thedata analysis shows that: 1) service quality has positive and significant effect on customers satisfaction. 2) price has the positive and significant impact on customers satisfaction. 3) brand image has positive and significant impact on customers satisfaction. 4) the quality of service has positive and significant effect on the customers loyalty. 5) price has positive and significant effect on customers loyalty. 6) brand image has positive and significant effect on customers loyalty. 7) customers satisfaction has positive and significant effect on the customers loyalty.

Item Type:	Karya ilmiah (Thesis)
Uncontrolled Keywords:	service quality, price, brand image, customers satisfaction, customers loyalty.
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management H Social Sciences > HJ Public Finance
Divisions:	Fakultas Pasca Sarjana > Magister Manajemen
Depositing User:	ERNI SETYOWATI
Date Deposited:	01 Nov 2016 03:30
Last Modified:	01 Nov 2016 03:30
URI:	http://eprints.ums.ac.id/id/eprint/47243

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