Analisis Strategi Pemasaran Dengan Menggunakan Metode Quantitative Strategic Planning Matrix (QSPM) Pada Usaha Mebel (Studi Kasus Di PT. Wirasindo Santakarya -Wisanka)

Nugroho, Aris and , Siti Nandiroh, ST, M.Eng and , Ir. Etika Muslimah, MM, MT (2016) Analisis Strategi Pemasaran Dengan Menggunakan Metode Quantitative Strategic Planning Matrix (QSPM) Pada Usaha Mebel (Studi Kasus Di PT. Wirasindo Santakarya -Wisanka). Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

PT. Wirasindo Santakarya is furniture Company That Supplies meet export and domestic. As a prayer One furniture company Residing in Sukoharjo, Which produces furniture chairs, desks State, carpet Yang made from wood, rattan and water hyacinth. In conducting its business, the Company Much Should find problems faced on both internal issues and external issues Must be anticipated and addressed by the Company. Singer study aims to identify factors Environmental review of internal and external company and find out alternative strategies Appropriate Development. The method used is SWOT And QSPM. The data used is primary and secondary data. Primary data TIN WITH Ways documentation, interviews, questionnaires, and observations. And secondary data TIN Of Literature, books Textbook Concerning marketing management, Data that OR information Of Companies, Internet, and journals. Based on the findings of Data Processing From TIN Value Of IFE matrix of 2.6451 while the EFE matrix of 2.6959. Then the findings of The LEAD IN matrix IE That put the company being ON cells V-called guard and defend strategy development. THE POSITION The Company conduct market penetration strategies Development and Product Development. The strategy matrix QSPM TIN is to maintain prices and increasing QUALITY Adding Products to review market share.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Matriks SWOT, Matriks QSPM, PT. Wirasindo Santakarya, market strategy.
Subjects:	T Technology > T Technology (General) T Technology > T Technology (General) > T201 Patents. Trademarks
Divisions:	Fakultas Teknik > Teknik Industri
Depositing User:	ARIS NUGROHO
Date Deposited:	16 Aug 2016 10:19
Last Modified:	16 Aug 2016 10:19
URI:	http://eprints.ums.ac.id/id/eprint/46301

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