Studi Diskriptif Strategi Media Relations Humas Pemkab Sukoharjo Untuk Menghasilkan Pemberitaan Positif Melalui Media Cetak

Muhammad Rizal, Arofat and , Budi Santoso, S.Sos, M.Si (2016) Studi Diskriptif Strategi Media Relations Humas Pemkab Sukoharjo Untuk Menghasilkan Pemberitaan Positif Melalui Media Cetak. Diploma thesis, Universitas Muhammadiyah Surakarta.

BACA FULLTEXT
[img] PDF (Naskah Publikasi)
STUDI DISKRIPTIF STRATEGI MEDIA RELATIONS HUMAS PEMKAB SUKOHARJO UNTUK MENGHASILKAN PEMBERITAAN POSITIF MELALUI MEDIA CETAK.pdf
Download (950kB)
[img] PDF (Surat Pernyataan Naskah Publikasi)
Surat Peryataan.pdf
Restricted to Repository staff only
Download (244kB) | Request a copy

Abstract

Has a role as a source of information on local government policies, public relations requires the mass media to convey information to the public. Running media relation is an attempt to achieve maximum publicity for PR. PR needs to approach the journalists to achieve media relations. The purpose of this research is to know strategy done by PR, mass media sub division of Sukoharjo regency to get positive news through printed media. This research uses descriptive qualitative method by using Miles and Huberman analytical technique. Data obtained from interview to 3 respondent from PR Sukoharjo regency and 3 respondent from printed media journalist who served in the Sukoharjo regency. The result of this research show that PR of Sukoharjo Regency successfully communicate with reporters through a personalized approach, providing easy access to information on the district government, and provide facilities needed related to news reporters. With this approach, 80% publication publicist able to fill local printed media in Sukoharjo district.

Item Type: Karya ilmiah (Diploma)
Uncontrolled Keywords: Public Relations, Media Relations, Wartawan, Pemberitaan Positif.
Subjects: J Political Science > JS Local government Municipal government
N Fine Arts > NE Print media
Divisions: Fakultas Ilmu Komunikasi dan Informatika > Ilmu Komunikasi
Depositing User: MUHAMMAD RIZAL AROFAT
Date Deposited: 16 Aug 2016 03:06
Last Modified: 16 Aug 2016 03:07
URI: http://eprints.ums.ac.id/id/eprint/45919

Actions (login required)

View Item View Item
UMS ETD-db is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.