Analisis Strategi Pemasaran Roti Mandiri Dengan Pendekatan Metode Boston Consulting Group (BCG), SWOT Dan Benchmarking

Pratama, Alfin Surya (2016) Analisis Strategi Pemasaran Roti Mandiri Dengan Pendekatan Metode Boston Consulting Group (BCG), SWOT Dan Benchmarking. Diploma thesis, Universitas Muhammadiyah Surakarta.

	PDF (Naskah publikasi) 02. Naskah Publikasi-1.pdf Download (996kB)
	PDF (Halaman Depan) 03. HALAMAN DEPAN.pdf Download (1MB)
	PDF (bab 1) 04. BAB I.pdf Download (146kB)
	PDF (bab 2) 05. BAB II.pdf Restricted to Repository staff only Download (416kB)
	PDF (bab 3) 06. BAB III.pdf Restricted to Repository staff only Download (217kB)
	PDF (bab 4) 07. BAB IV.pdf Restricted to Repository staff only Download (1MB)
	PDF (bab 5) 08. BAB V.pdf Restricted to Repository staff only Download (129kB)
	PDF (daftar pustaka) 09. DAFTAR PUSTAKA.pdf Download (78kB)
	PDF (Surat Pernyataan Publikasi) 01. Surat Pernyataan Publikasi Karya Ilmiah.pdf Restricted to Repository staff only Download (534kB)
	PDF (lampiran) 10. Lampiran.pdf Restricted to Repository staff only Download (1MB)

Abstract

CV . Mandiri is a company engaged in the bakery industry in Wonogiri . The amount of competition in the same field in the town of Wonogiri lead to competition in the bread industry is very tight , and therefore the problems faced by CV . Independent marketing system should be able to overcome. Dihasiakan the products must be able to compete with a competitor's product in the marketing area . Boston Consulting Group ( BCG ) method is used to prepare a business plan , market growth and relative market share . Then, knowing the position of the industry growth rate ( Market Growth Rate) by looking at Boston Cnsulting Group BCG matrix . Benchmarking is the process of measuring and comparing over business processes to obtain information that helps improve the performance of the company . SWOT is used to identify the internal factors and ektsernal of the company , then analyzes what strategies are appropriate for use in the company .Analysis Bosnton Consulting Group calculations tingkt market growth of 12 % and market share relative to a rival company 0,34.matrik BCG CV . Mandiri is in a position Question Mark . Benchmarking shows CV . Mandiri has an advantage in terms of cheap and affordable prices , but need improvement in terms of packaging needs improvement in order to be more interested knsumen and add value to the consumer . SWOT analysis identifying the internal of external factors on the CV . Mandiri . Based on the calculation of the power factor analysis of IFAs have a score of 1.891 while the total 2,583 0,692 weakness , opportunity analysis External factors 1.653 0.901 Total 2.554 whereas threats . Calculation of matrix strengths - 1.199 weaknesses , opportunities - threats 0.752 , a position the company in the Cartesian diagram is at Quadrant I Aggressive Strategy by performing development strategy (Growth ) .

Item Type:	Karya ilmiah (Diploma)
Uncontrolled Keywords:	Marketing Strategies , BCG , Benchmarking, SWOT
Subjects:	A General Works > AC Collections. Series. Collected works
Divisions:	Fakultas Teknik > Teknik Industri
Depositing User:	ALFIN SURYA PRATAMA
Date Deposited:	24 Feb 2016 03:56
Last Modified:	15 Jul 2016 02:26
URI:	http://eprints.ums.ac.id/id/eprint/42156

Actions (login required)

View Item