Analisis Pengaruh Kualitas Pelayanan Terhadap Kepuasan Konsumen Toko Mebel Bu Kinto Wonogiri

Pramana, Bonggo Hastian Indra and , Drs. Ma’ruf, MM (2016) Analisis Pengaruh Kualitas Pelayanan Terhadap Kepuasan Konsumen Toko Mebel Bu Kinto Wonogiri. Skripsi thesis, Universitas Muhammadiyah Surakarta.

	PDF (Naskah Publikasi) Naskah Publikasi Karya Ilmiah.pdf Download (300kB)
	PDF (Halaman Depan) Halaman Depan.pdf Download (591kB)
	PDF (BAB I) BAB I.pdf Download (17kB)
	PDF (BAB II) BAB II.pdf Restricted to Repository staff only Download (28kB)
	PDF (BAB III) BAB III.pdf Restricted to Repository staff only Download (90kB)
	PDF (BAB IV) BAB IV.pdf Restricted to Repository staff only Download (113kB)
	PDF (BAB V) BAB V.pdf Restricted to Repository staff only Download (12kB)
	PDF (Daftar Pustaka) DAFTAR PUSTAKA.pdf Download (66kB)
	PDF (Lampiran) Lampiran-lampiran.pdf Restricted to Repository staff only Download (273kB)
	PDF (Pernyataan Publikasi Ilmiah) Surat Pernyataan Publikasi Karya Ilmiah.pdf Restricted to Repository staff only Download (11kB)

Abstract

This study aims to investigate the influence of service quality on customer satisfaction at Bu Kinto Furniture Store in Wonogiri. And to determine the variables that most influence on satisfaction in Bu Kinto Furniture Store in Wonogiri. The analysis tool used is multiple linear regression, to retrieve data using the method gives the consumer respondents to the questionnaire Furniture Store Bu Kinto in Wonogiri. This study refers to the positive approach, the approach which began the study with a hypothesis and then followed by hypothesis testing. From the analysis of each variable can be seen that variable tangiable, reliability, responsiveness, and assurance no significant effect on customer satisfaction at furniture stores Bu Kinto. And the results of the research shows that the variable empathy has the most powerful influence to variable customer satisfaction. It can be seen from the level of probability is the smallest compared to the variable tangiable, reliability, responsiveness, and assurance that is equal to 0.000.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	service quality, customer satisfaction
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	BONGGO HASTIAN INDRA PRAMANA
Date Deposited:	20 Feb 2016 06:05
Last Modified:	13 Jan 2017 10:50
URI:	http://eprints.ums.ac.id/id/eprint/42077

Actions (login required)

View Item