Pengaruh Bauran Promosi Terhadap Minat Partisipasi Masyarakat Pada Event-Event Tahunan Di Solo

Mutmainah, Siti and , Drs. M. Farid Wajdi, Ph.D (2016) Pengaruh Bauran Promosi Terhadap Minat Partisipasi Masyarakat Pada Event-Event Tahunan Di Solo. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This research aims to analyze the influence of promotion mix on people’s interest in annual events in Solo. This research involves totally 60 respondents, in which they are Solo citizens. The primary data is obtained through questionnaires method. Hereinafter, it utilizes hypothesis test, multiple linear regressions, t test, and F test. The outcomes of this research shows that partially, the promotion mix including advertising, personal selling, marketing promotion, and publication significantly influence on participation interest in the annual events in Solo. Simultaneously, the advertising, personal selling, marketing promotion, and publication also influence people's interest to participate annual events in Solo significantly. The four variables bear totally 48.8% on the people’s interest to participate annual events in Solo, while the other 51.2% influenced by the other factors. Keywords : Promotion Mix (Advertising, Personal Selling, Sales Promotion, and Publicity), Minat Interest Participation

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Keywords : Promotion Mix (Advertising, Personal Selling, Sales Promotion, and Publicity), Minat Interest Participation
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HM Sociology
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	SITI MUTMAINAH
Date Deposited:	10 Feb 2016 02:51
Last Modified:	09 Jan 2017 09:36
URI:	http://eprints.ums.ac.id/id/eprint/40930

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