Pengaruh Harga, Promosi dan Lokasi Terhadap Keputusan Pembelian Pada Popeye Fried Chicken (Cabang UMS)

Ariyanto, So'ing and , Dra.Ma’ruf M.M (2016) Pengaruh Harga, Promosi dan Lokasi Terhadap Keputusan Pembelian Pada Popeye Fried Chicken (Cabang UMS). Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

The goal of this study was to determine whether the variables of price, promotion, and the location on purchasing decisions on popeye fried chicken (Branch UMS) either partially or jointly. This study meurpakan research quantitative descriptive by using a questionnaire as a tool to obtain data on variable pricing, promotion, and the location on purchasing decisions on popeye fried chicken (Branch UMS) The population in this study is that consumers who ever came and stopped at Popeye Freid Chicken branch UMS , the number of respondents 125 people. Based on the analysis, it was concluded that the variables used in this study influence on the dependent variable either partially or jointly. As for the suggestion that researchers give is a need to increase to variable pricing, promotion, and the location on purchasing decisions on popeye fried chicken (Branch UMS)

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Harga, Promosi, Lokasi, Dan Keputusan Pembelian price, promotion, location, and Purchase Decision
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	Unnamed user with username b100110072
Date Deposited:	27 Jan 2016 03:40
Last Modified:	26 Dec 2016 09:26
URI:	http://eprints.ums.ac.id/id/eprint/40484

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