Sholikhah, Mutiara and , Drs. Budi Santoso, M.Si. (2024) Peran Public Relations Universitas Muhammadiyah Surakarta Dalam Membangun Citra Positif Universitas Muhammadiyah Surakarta Melalui Pengelolaan Media Sosial. Skripsi thesis, Universitas Muhammadiyah Surakarta.
![[img]](https://eprints.ums.ac.id/style/images/fileicons/application_pdf.png) |
PDF (Surat Pernyataan Publikasi)
Surat Pernyataan Publikasi.pdf Restricted to Repository staff only Download (463kB) |
|
PDF (Naskah Publikasi)
Naskah Publikasi.pdf Download (377kB) |
Abstract
This research aims to understand the role of Public Relations (PR) to find social media management strategies in building campus image. This research uses a qualitative descriptive method. The data obtained from this study came from 4 informants of UMS Public Relations staff and active students. Data collection techniques using in-depth interview techniques and observation. Data analysis was carried out using interactive techniques with 3 stages, namely reduction, data display and conclusion drawing. The results of this study are 6 roles. (1) The Role of Expert Advisor produces Audience Research strategies, Making Editor Planner and Establishing 2-way communication, (2) The Role of Communication Facilitator produces positive Framing strategies, Scheduled Content, Repetition “Minimum TOP 3”, (3) The Role of Problem Solving Process Facilitator produces problem solving strategies for complaint reports through social media, (4) The role of Communication Technician produces a strategy for creating an organic trend of 'senggol-senggolan campus', (5) The Role of Corporate Image Building produces a satisfaction survey strategy for social media management, (6) The Role of Recent Image Building Social Media Management is still in the good category not yet in the excellent category, there are still shortcomings that public relations need to intensify in disseminating information.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Uncontrolled Keywords: | Peran, Public Relations, Citra Positif, Media Sosial |
| Subjects: | H Social Sciences > HE Communications > Public Relations H Social Sciences > HE Communications > Social Media |
| Divisions: | Fakultas Ilmu Komunikasi dan Informatika > Ilmu Komunikasi |
| Depositing User: | MUTIARA SHOLIKHAH |
| Date Deposited: | 21 Nov 2024 01:46 |
| Last Modified: | 21 Nov 2024 01:46 |
| URI: | http://eprints.ums.ac.id/id/eprint/128891 |
Actions (login required)
 |
View Item |
