Preferensi Pemilihan Barang Thrift Oleh Konsumen Muslim

Ayunda, Faya and , Fauzul Hanif Noor Athief, Lc., M. Sc (2024) Preferensi Pemilihan Barang Thrift Oleh Konsumen Muslim. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

Thrifting or used clothing business is still very popular among consumers, especially among millennials. Basically, Thrift buying and selling activities in Islam are permissible as long as they receive the pleasure of both parties involved. The aim of this research is to find out the factors that encourage Thrift goods to be of great interest to Muslims. This type of research is qualitative, which aims to understand a phenomenon experienced by the subject such as behavior, perception, motivation, action, etc. In qualitative research, data sources are collected through various methods, such as the results of interviews, observations, or documents which are previously processed for further analysis to obtain results and conclusions. Based on the research results, it can be seen that; The decision to purchase used/thrift clothing can be judged from the current modern culture which makes the thrifting trend popular, this can happen due to the influence of the surrounding environment. From the perspective of Islamic business ethics, primary and secondary needs have been met, but tertiary needs have not been met because thrifting clothing is not luxurious clothing. Apart from that, a consumer in the decision to purchase used clothing must have a fair attitude in carrying out business activities which must also take into account the impact on other MSMEs. Choosing used branded goods is because the prices are cheaper and the quality of the clothes is suitable for use.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	Konsumen, Thrift, Islam
Subjects:	B Philosophy (General); Religion > BA Islamic > Hukum Ekonomi Islam H Social Sciences > HB Economic Theory
Divisions:	Fakultas Agama Islam > Hukum Ekonomi Syariah (HES)
Depositing User:	FAYA AYUNDA
Date Deposited:	29 Aug 2024 04:08
Last Modified:	29 Aug 2024 04:08
URI:	http://eprints.ums.ac.id/id/eprint/128002

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