Dampak Keberadaan Minimarket Terhadap Omzet Toko Kelontong Di Desa Cokrokembang

Yusuf, Affani Muhamad and -, Muhammad Anas, S.E.,M.Si (2024) Dampak Keberadaan Minimarket Terhadap Omzet Toko Kelontong Di Desa Cokrokembang. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This research analyzes the impact of the existence of minimarkets on grocery stores in Cokrokembang Village, Ngadirojo District, with the aim of obtaining information regarding the economic impact for small business owners related to the widespread construction of minimarkets in the Ngadirojo District area, specifically in Cokrokembang Village. The research method used is a qualitative method. 16 responder’s data was collected by interviewing related parties such as traditional grocery store owners, employees and minimarket owners, and consumers. The results of this research show that the existence of minimarkets has an economic impact on traditional grocery store business actors. From an economic perspective, grocery store revenues tend to decline, and there are statistically real differences in grocery store revenues before and after the existence of minimarkets. In order to compete with minimarkets, grocery stores can take advantage of the existence of minimarkets to shop for promo/discount items for resale in their stores and create business strategies so as not to lose customers which results in a decrease in sales turnover.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	economic impact, minimarket, traditional grocery store
Subjects:	H Social Sciences > HC Economic Development
Divisions:	Fakultas Ekonomi dan Bisnis > Ilmu Ekonomi dan Studi Pembangunan
Depositing User:	AFFANI MUHAMAD YUSUF
Date Deposited:	22 Aug 2024 03:47
Last Modified:	22 Aug 2024 03:47
URI:	http://eprints.ums.ac.id/id/eprint/127569

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