Febriani, Viviolita Nur and , Dr. Rini Kuswati, S.E., M.Si, CMA (2024) The Influence Of Recreational Shopper Identify And Servicescape On Impulsive Buying Through Hedonic Value As A Mediation Variable. Skripsi thesis, Universitas Muhammadiyah Surakarta.
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Abstract
This research aims to examine the influence of recreational shopper identify and servicescape on impulsive buying with the mediation of hedonic value. This study was conducted on one of the retail business in Indonesia, which is MINISO. This research method used a quantitative approach. The population of the research consists of consumers who have bought MINISO products. Data was collected through an online survey using a purposive sampling method. Data analysis in this study was carried out using the Partial Least Square (PLS) 3.2.6 structural equation model. This study found that recreational shopper identify and servicescape have a significant influence on impulsive buying. Meanwhile, hedonic value also has a positive influence on impulsive buying. In addition, this study indicates that hedonic value has a role as a mediating variable on recreational shopper identify to impulsive buying and servicescape to impulsive buying. These results indicate that recreational shopper identify and servicescape have a significant influence on increasing impulsive buying. Consumer behaviour that considers shopping as recreation where they enjoy the shopping experience and are supported by attractive and comfortable interior design, layout, lighting, and music can stimulate consumers to make impulsive buying. Thus it can be said that impulsive buying can arise from internal and external factors, namely recreational shopper identify and servicescape.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Uncontrolled Keywords: | Recreational Shopper Identify, Servicescape, Hedonic Value, Impulsive Buying, Retail, Consumer Behavior. |
| Subjects: | H Social Sciences > HD Management, Business and Labor > Management |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | VIVIOLITA NUR FEBRIANI |
| Date Deposited: | 19 Aug 2024 02:56 |
| Last Modified: | 19 Aug 2024 02:56 |
| URI: | http://eprints.ums.ac.id/id/eprint/127190 |
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