Vabela, Mutia Nur and , Jati Waskito S.E., M.Si (2024) The Impact Of Information Quality On Customer Satisfaction: The Mediating Effect Of Customer Perceived Value And Experience Quality From Using The Grab Food Application. Skripsi thesis, Universitas Muhammadiyah Surakarta.
![[img]](https://eprints.ums.ac.id/style/images/fileicons/application_pdf.png) |
PDF (Surat Pernyataan Publikasi)
Surat-Pernyataan-Publikasi-Mutia Vabela.pdf Restricted to Repository staff only Download (197kB) |
|
PDF (Naskah Publikasi)
Naskah_Mutia Nur Vabela.pdf Download (352kB) |
Abstract
This research aims to determine and prove the influence of information quality on the perceived value of customers and quality of experience, as well as satisfaction, from using the GrabFood application in Boyolali City and among UMS students. This research can be used as a reference in determining marketing strategies. The research population consists of consumers who have used the GrabFood application. The type of research used is explanatory research using a quantitative approach, by conducting direct surveys of application users, using an online questionnaire. The research sample consisted of 161 respondents. The sampling technique for this research is purposive sampling with the criteria being that Grab application users have purchased the application at least twice, and are aged 16 years or over, so that the perceptions given are quite clear. Data analysis in this research was carried out using the Smart Partial Least Square (PLS) 3 structural equation model. The results of the research show that the quality of information has a positive and significant effect on the customer perceived value, quality of experience and customer satisfaction, the quality of experience has a positive and significant effect on the perceived value by customers, and the perceived value by customers has a positive and significant effect on customer satisfaction.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Uncontrolled Keywords: | information quality, customer perceived value, experience quality, customer satisfaction. |
| Subjects: | H Social Sciences > HD Management, Business and Labor > Management |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | MUTIA NUR VABELA |
| Date Deposited: | 19 Aug 2024 02:49 |
| Last Modified: | 19 Aug 2024 02:49 |
| URI: | http://eprints.ums.ac.id/id/eprint/127189 |
Actions (login required)
 |
View Item |
