Representasi Maskulinitas Dalam Iklan Ms Glow Men (Analisis Semiotika Roland Barthes)

Admaja, Andika Wira and , Yudha Wirawanda, M.A (2024) Representasi Maskulinitas Dalam Iklan Ms Glow Men (Analisis Semiotika Roland Barthes). Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

The lifestyle or appearance of men in Indonesia has developed over time, starting from representing changes in clothing and styles of grooming which are considered characteristic of masculine men. The aim of this research is to provide an explanation of the representation of masculinity found in the MS Glow Men advertisement. By using a qualitative descriptive approach, this research uses Roland Barthes' semiotic theory. This approach applies two stages of signification, namely denotation and connotation, as well as myth in captured images of scenes in the MS Glow Men advertisement. The results of this research can be concluded that the dominant signs in the scene footage taken in accordance with predetermined criteria show that the Ms Glow Men advertising model expresses the masculinity side of the advertising model showing their masculine side from their physical appearance such as tattoos on their bodies and muscular bodies. There are also stars in the Ms Glow Men advertisement who display soft masculine traits which can be seen from facial expressions such as smiles, hairstyles and the way they dress.

Item Type: Thesis (Skripsi)
Uncontrolled Keywords: Representation, Masculinity, Advertising, Ms Glow Men, Men
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HE Communications
Divisions: Fakultas Ilmu Komunikasi dan Informatika > Ilmu Komunikasi
Depositing User: ANDIKA WIRA ADMAJA
Date Deposited: 11 Jul 2024 01:13
Last Modified: 11 Jul 2024 01:13
URI: http://eprints.ums.ac.id/id/eprint/125028

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