Isyabeliona, Saras Ayu and , Budi Santoso, S.Sos., M.Si (2024) Persepsi Konsumen Terhadap Make Up Try On Shoppee Sebagai Media Komunikasi Pemasaran Maybelline. Skripsi thesis, Universitas Muhammadiyah Surakarta.
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Abstract
The development of the internet in Indonesia has encouraged cosmetic company Maybelline to take advantage of this situation. One of the most popular brands in Indonesia is Maybelline. Maybellineisa cosmetic brand from New York, United States. In Indonesia, the Maybelline brand is in great demand by the public because of its quality and affordable price. Marketing communications for thecosmetics company Maybelline allows the media to show how and why potential Maybellinecustomers are using the product. Therefore, marketing communications can use various features ofShopee to link thecompany's marketing strategy with the perception of potential customers.Consumer perceptions of Make Up Try On encourage consumers to provide feedback and opinions to buy or try Maybelline products. Because consumer perceptions, both positive and negative, havea significant influence in reaching a wider audience. Consumer perceptions influence consumer decisions to continue purchases.Therefore, Maybelline's try-on makeup feature can enhanceconsumer perception. This study uses a descriptive qualitative method in the form of the results of the collection of the intended report notes which can be the results of the collection of report notes from the perception of consumers themselves, namely UMS students. The purpose of this research isto be able to describe Consumer Perceptions of Make Up Try On Shopee as Maybelline's MarketingCommunication Media.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Uncontrolled Keywords: | Maybelline, Consumer Perception, Shopee, Marketing Communication |
| Subjects: | T Technology > TZ Technical Information |
| Divisions: | Fakultas Ilmu Komunikasi dan Informatika > Ilmu Komunikasi |
| Depositing User: | SARAS AYU ISYABELIONA |
| Date Deposited: | 13 Feb 2024 02:28 |
| Last Modified: | 13 Feb 2024 02:28 |
| URI: | http://eprints.ums.ac.id/id/eprint/121988 |
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