Analisis Iklan Shopee Terhadap Minat Beli Konsumen Di Marketplace

Kusumaningrum, Ajeng Rachmawati and , Drs. Budi Santoso, M.Si (2024) Analisis Iklan Shopee Terhadap Minat Beli Konsumen Di Marketplace. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

In the marketing era 4.0, the industry which is characterized by changes in the business environment has changed and the development of information technology has made competition in the industry even tighter. The presence of advertising can stimulate sales results or stop the sale of a product. Advertising is used as the most effective way to introduce a product to potential customers. For example, the advancement of the digital world in the marketing 4.0 era has found an easier way for business people to sell their products. One way is to use online media or e-commerce. E-commerce functions as a complex sales medium consisting of online sales, purchases, payments and contracts. This study aims to find out whether there is a relationship between shopee advertisements in circulation and consumer buying interest in marketplaces. This research uses data collection techniques in the form of interviews. The survey results show that Shopee advertisements affect consumer interest in purchasing on the marketplace.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	advertising, marketplace, marketing, shopee
Subjects:	T Technology > TZ Technical Information
Divisions:	Fakultas Ilmu Komunikasi dan Informatika > Ilmu Komunikasi
Depositing User:	AJENG RACHMAWATI KUSUMANINGRUM
Date Deposited:	12 Feb 2024 06:38
Last Modified:	12 Feb 2024 06:38
URI:	http://eprints.ums.ac.id/id/eprint/121986

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