Ekspor Kerajinan Tangan "Theme Beads Bracelet" ke Pasar Internasional

Gading, Putri Salamah and , Siti Fatimah Nurhayati, S.E, M.Si (2024) Ekspor Kerajinan Tangan "Theme Beads Bracelet" ke Pasar Internasional. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

Be A Digital Exporter is a program prepared for Indonesian students to become exporters who optimize the use of digital technology. With the hope that students will become professional exporters. The aim of this program is to expand market share, build positive relationships with consumers, and increase product sales. The export product we chose, namely the themed bead bracelet product or "Theme Beads Bracelet," is a business plan whose marketing orientation is not only domestic, but also foreign markets. The export business planning process consists of the business idea stage, business concept formulation, business feasibility study, business plan preparation, global mapping export analysis and business plan implementation. This research data collection comes from trademap and other supporting sources. The results of the global mapping export analysis show that there are three countries that are used as export destinations, namely the United Arab Emirates, the United Kingdom and Hong Kong. After trying promotions to these three countries, there was no response, so the market was expanded to countries in the ASEAN region considering the ease of exporting to fellow ASEAN members. After offering the product domestically, this bead bracelet product can be sold through an online buying and selling platform called the Export Market. Meanwhile, there has been no response regarding sales to countries in the ASEAN region. This is possible because the product design does not suit the tastes of the ASEAN community so product design needs to be improved.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	export; beads bracelet, theme beads bracelet
Subjects:	H Social Sciences > HB Economic Theory H Social Sciences > HC Economic Development
Divisions:	Fakultas Ekonomi dan Bisnis > Ilmu Ekonomi dan Studi Pembangunan
Depositing User:	PUTRI SALAMAH GADING
Date Deposited:	13 Feb 2024 06:49
Last Modified:	13 Feb 2024 06:49
URI:	http://eprints.ums.ac.id/id/eprint/121764

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